{"id":7,"date":"2023-09-10T01:04:55","date_gmt":"2023-09-10T01:04:55","guid":{"rendered":"https:\/\/vines-stancill.co.uk\/?page_id=7"},"modified":"2024-01-27T16:30:37","modified_gmt":"2024-01-27T16:30:37","slug":"samuel-vines-stancill-organic-digital-marketing-specialist","status":"publish","type":"page","link":"https:\/\/vines-stancill.co.uk\/","title":{"rendered":"Samuel Vines-Stancill"},"content":{"rendered":"\n

Organic Digital Marketing Specialist<\/em><\/h2>\n\n\n\n

I help businesses get more sales from their websites using customer-focused digital marketing strategies, based on deep understanding of their data and content needs.<\/p>\n\n\n\n

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Data-driven researcher<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Leader of cohesive teams<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Creator of engaging content<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Results<\/h2>\n\n\n\n
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Client:<\/strong> A luxury watch e-commerce site<\/p>\n\n\n\n

Chosen Strategy:<\/strong> Increasing brand awareness with blog topics that resonate with their customers.<\/p>\n<\/div><\/div>\n\n\n\n

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Work:<\/strong> Identifying high-opportunity blogs and optimising them + Identifing new topic opportunities<\/p>\n\n\n\n

Results:<\/strong> +25% YOY traffic, + Brand Awareness<\/p>\n<\/div>

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How I Work<\/h2>\n\n\n\n

1. Clear strategies tailored to meet business goals<\/h3>\n\n\n\n
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I take the time to understand the needs of all stakeholders and plan SEO around moving the KPIs that matter most, depending on the business and the situation they are in. I take a comprehensive view of SEO, considering content, technical, user-experience, and staying up to date with current tactics, so that I know what levers to pull to get results.<\/p>\n\n\n\n

In this example, the company did business differently from others in their niche. They offered custom-made solutions when all of their competitors sold ready-made products. The company spent time and money chasing their competitors in the e-commerce space, until I offered an alternative strategy around blog creation where they could play to their strengths and target their ideal customer.<\/p>\n\n\n\n

2. Project management that empowers people to do their best work<\/h3>\n\n\n\n
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Either using dedicated software like Asana or through custom spreadsheets, I keep a project organised and the team focused on the work that matters.<\/p>\n\n\n\n

In this example, an SEO campaign involved people across multiple locations, websites and departments, and we used an Asana board to prioritise and track the work. On this campaign, I educated the client\u2019s content writers on SEO principles and helped train new hires to our agency in the overall campaign process.<\/p>\n\n\n\n

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Contact Me<\/h2>\n\n\n\n

Do you want:<\/p>\n\n\n\n